SIMTech for Industry is a concerted effort to communicate the benefits of R&D to local companies and at the same time, provide the means to tap on and further their growth, It also reinforces the positioning of the institute as the R&D laboratory for the industry. With this commitment, R&D is introduced to the industry in a new light: It reduces risks and increases opportunities for industry players.
The top arc in the slogan depicts redusing risks whilst the bottom arc connotes increasing opportunities. The two arcs also illustrate our role in transferring the three Cs - Human, Intellectual and Industrial Capital to create sucess for the industry.